- Blackpink involves KartRider: Drift with specifically designed characters, karts, and cosmetics
- Mainstream collaboration goals to catapult the KartRider franchise to new gamers
- Interview with KartRider: Drift director Jaewoo Website positioning to debate the why, how, and what of the collaboration
The Kartrider franchise is nearly 20 years outdated, and what higher technique to have fun than with the largest collaboration the sequence has ever seen, with Blackpink coming into the fray in KartRider: Drift?
That’s proper, Ok-pop sensations Blackpink are becoming a member of KartRider: Drift for Season 5, hitting the tracks and burning rubber with a Blackpink collab unique supercar. From headlining Coachella music competition to hitting #1 on the UK and US album charts, Jisoo, Jennie, Rose, and Lisa have finished all of it. And now, they’re donning racing gear in KartRider: Drift.
To mark the event, I spoke to the director of KartRider: Drift, Jaewoo Website positioning, to get a little bit of perception into the considering behind the collaboration.
Behind the Scenes
Getting some of the well-liked Ok-pop teams on this planet concerned in your sport isn’t any straightforward job, so the success of the collaboration actually reveals simply how far the franchise has come.
“As the unique sport was beloved by gamers for a very long time, we’re all the time excited about what collaborations would supply customers with new sorts of enjoyment,” Website positioning says. “The big recognition of the sport in Korea, together with the worldwide superstardom of Blackpink, provides the proper alternative to unfold the KartRider: Drift phrase world wide. The worldwide viewers actually resonates with the phenomena of Blackpink. The truth that the sport IP is beloved by so many individuals in Korea was the muse to creating this collaboration occur.”
The Design Course of
From there, it’s all in regards to the teamwork between the companion and the KartRider: Drift staff. Website positioning says there’s so much that each groups must get proper, from the deal being signed proper as much as seeing Blackpink in-game.
“As soon as a collaboration companion is chosen, we create in-game belongings similar to characters and karts by means of a collaborative course of involving planning, artwork, enterprise choices, and advertising and marketing materials to make sure that the belongings are created in a method that makes use of the companion model’s picture and strengths, and blends seamlessly with KartRider: Drift.”
It isn’t nearly creating a few characters and karts, although. To carry Blackpink to life in KartRider: Drift, the staff needed to dig deeper into the person personalities of the band members. That’s what drew followers to Blackpink, in any case.
“We didn’t simply create sport characters much like every Blackpink member,” Website positioning explains. We labored exhausting to investigate their traits, habits, mannerisms, and tastes in order that we are able to incorporate them into the sport characters.”
There additionally must be fixed contact with YG Leisure, the IP holder, to make sure that KartRider: Drift is creating the characters, karts, decals, emotes and different belongings in line with the unique Blackpink imaginative and prescient, too. It takes so much to characterize pop stars correctly, so with this explicit collaboration, communication is essential.
So, how does the largest lady group on this planet really look in KartRider: Drift? As talked about, the staff labored exhausting to get not solely the model of Blackpink proper, however the vibe, too.
Right here’s the way it got here out. Fairly good, proper?
The Way forward for Sport Collabarations
With Blackpink coming to KartRider: Drift, the one different query is what might presumably be subsequent for the franchise? Website positioning isn’t giving too a lot away, however we hope to have the ability to share extra thrilling partnerships going ahead.
“For KartRider: Drift, the proper collaboration is one that may be loved by as many gamers as potential that love the sport. Simply as the unique sport typically collaborated with well-known manufacturers, KartRider: Drift, is all the time open to collaborating with manufacturers which might be acknowledged within the world market,” Website positioning provides.
“We’re all the time looking for acknowledged world manufacturers to work with, so keep tuned for what KartRider: Drift has in retailer going ahead.”
Play KartRider: Drift for free now for cross-platform karting motion with Blackpink!
KartRider: Drift is the one on-line free-to-play, cross-platform kart racer with deep kart and character customization in gorgeous high-definition and vibrant Dolby Atmos®. Eight gamers can race on-line in as much as groups of 4 and face off in merchandise or drift targeted races with karts and characters you personalize.